uPstream

A network effect is an attribute, demonstrating how much value is created within a network as a factor of its size (i.e. the Metcalfe’s Law ). So the short answer is yes, size does matter, a lot. But, value creation extends way beyond it. That is, if you measure the value just by the network’s sheer size, you won’t get too far and your network or marketplace won’t build substantial value. Size Is Not Everything I'm sorry to break it to you, but size is not everything. Netw

Network-based platforms have been with us for a long time. There are many examples of such successful scaled platforms, but many more examples of ones that died trying to become as such. Among the imperative ingredients needed in the secret sauce of a successful a network-based business, is the Network Effect . You will find a network-effect present among all successful marketplaces. From the pioneering eBay and Craigslist to Skype, Etsy, YouTube, Facebook, Twitter, Kayak

So, you have decided to hire an agency to run you Pay Per Click activities. But how can you know they are aligned with your targets? How...

Hiring and working with agencies to manage your Pay Per Click (PPC) accounts has never been easy. While sometimes it can lead to deep...

In my last post, I discussed how crucial your Call Center or ‘Human Interface Center’ (HIC) is to your success. Your HIC is overflowing...