As a Chief Marketing Officer, you have a colossal responsibility. Your decisions directly impact the profitability of the business. Depending on your business vertical, a successful marketing group can propel a business' performance forward in various amplitudes of success. On the other hand, a failing marketing group can literally take the entire business down. So how can you stay on the winning team? The role of a CMO these days is excruciatingly complex, and the future o
Kfir is an entrepreneur, growth expert and a senior executive with over 15 years of experience in product, marketing, business development and capital raising.