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Kfir Biton6 min readSurviving a Downturn - How Marketers Can Drive Growth During a Recessionary 2023Big Picture (Macro) Flushed with free Fed money, 2021 saw a demand boom following a ‘stay-at-home’ pandemic. It was followed by a second...
Kfir Biton4 min readThe Role of Chief Revenue OfficerThe role of the Chief Revenue Officer emerged together with the rise of SaaS (Software-as-a-Service) companies, with the intent to build...
Kfir Biton6 min readThe Future Of Marketing: How Technology is Changing the GameMarketing is on the cusp of a major shift, as technology continues to transform the way we live, work, and consume. In this article,...
Kfir Biton7 min readHow To Create Network EffectA network effect is an attribute, demonstrating how much value is created within a network as a factor of its size (i.e. the Metcalfe’s...
